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A Complete Guide to The Ordinary Retinol and Retinoid Products

If you are looking to try a skincare product to address the signs of aging, including fine lines, wrinkles, loss of elasticity, and dullness, then look no further than The Ordinary retinol and retinoid products.

These products from The Ordinary are effective and affordable. The drawback? Which retinol serum to use! The Ordinary currently offers 6 different retinol and retinoid formulas at a variety of strengths.

A Complete Guide to The Ordinary Retinol and Retinoid Products

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The Ordinary Retinol and Retinoids Guide

ProductBest ForMain Benefits
Granactive Retinoid 2% Emulsion:Beginners, combination, and oily skinComfortable creamy texture and less irritating than retinol.
Granactive Retinoid 2% in Squalane:Beginners, sensitive skin (if tolerated), dry skinLightweight, low irritation, good for first-time users of retinoids. Hydrating squalane base.
Granactive Retinoid 5% in Squalane:Advanced retinoid users, dry skinThe strongest Granactive Retinoid offered by The Ordinary. Hydrating squalane base.
Retinol 0.2% in Squalane:Retinol beginnersLowest retinol concentration from The Ordinary. An introduction to retinol in a hydrating base.
Retinol 0.5% in Squalane:Mid-level retinol usersModerate strength and irritation. Targets signs of aging in a hydrating formula.
Retinol 1% in Squalane:Advanced retinol users, HyperpigmentationHigh strength and very high irritation. Effective for hyperpigmentation and uneven skin tone, and hydrating.
The Ordinary Retinol/Retinoid Serum Benefits

The Ordinary offers hero ingredient cruelty-free skincare products in basic packaging at rock bottom prices.

While this is ground-breaking and very exciting for skincare lovers, since The Ordinary offers over 50 products, it can get overwhelming when trying to determine which products to try, especially their selection of 6 different retinol and retinoid products.

If you’re wondering what the best The Ordinary retinol product is, it will depend on your skin tolerance skin type, and skin concerns. Refer to the table above for more details.

In this guide to The Ordinary retinol and retinoid products, we’ll take a look at all 6 products to help you determine which one will work best for your skin and skin concerns.

For more details on using retinoids in your skincare routine based on skin type and for a The Ordinary anti-aging routine, please see this guide on How to Build A Skincare Routine with The Ordinary Products.

NOTE: The Ordinary instructs that all 6 of the following retinoids should be refrigerated after opening.

The Ordinary Retinol Prices

The Ordinary Retinol/Retinoid SerumPriceSize
Granactive Retinoid 2% Emulsion$11.701 oz.
Granactive Retinoid 2% in Squalane$12.001 oz.
Granactive Retinoid 5% in Squalane$16.101 oz.
Retinol 0.2% in Squalane$7.801 oz.
Retinol 0.5% in Squalane$8.301 oz.
Retinol 1% in Squalane$8.901 oz.
The Ordinary Retinol and Retinoid Prices

The Ordinary Granactive Retinoid Serums

Let’s start with The Ordinary’s newer retinoid technology, Granactive Retinoid:

The Ordinary Granactive Retinoid 2% Emulsion

Moderate Strength, Low Irritation

The Ordinary Granactive Retinoid 2% Emulsion
PROSCONS
Granactive Retinoid reduces irritation potential without sacrificing anti-aging benefitsNot as strong as some other The Ordinary retinoid/retinol serums
Comfortable creamy texture
Good for beginners
The Ordinary Granactive Retinoid 2% Emulsion:

The Ordinary Granactive Retinoid 2% Emulsion is formulated with two forms of next-generation retinoid actives. It contains 2% Granactive Retinoid, a retinoid complex manufactured by Grant Industries.

Granactive Retinoid is a complex of Hydroxypinacolone Retinoate (HPR), which breaks down to 0.2% HPR and 1.8% solvent.

The Ordinary states that HPR, an ester of all-trans direct retinoic acid, offers a better reduction of the signs of aging than retinol, retinyl palmitate, and most other non-prescription retinoids.

The second form of retinol active in Granactive Retinoid 2% Emulsion is a sustained-delivery form of pure retinol. The retinol is encapsulated to improve delivery and performance.

Although The Ordinary is usually pretty transparent regarding ingredient percentages, they do not disclose the amount of encapsulated retinol in this product.

This creamy emulsion is the only The Ordinary water-based retinoid serum offered by The Ordinary. It sinks in quickly and dries without a sticky or greasy feeling, making it great for combination and oily skin. It works well under other skincare products, too.

A big plus for Granactive Retinoid 2% Emulsion is that it produces little to no irritation.

Again, it is important to note that HPR is not as studied as other forms of retinol, but this may be good for beginners due to the effective and comfortable formula that doesn’t require an adjustment phase.

The Ordinary Granactive Retinoid 2% in Squalane

Moderate Strength, Low Irritation

The Ordinary Granactive Retinoid 2% in Squalane
PROSCONS
Granactive Retinoid reduces irritation potential without sacrificing anti-aging benefitsNot as strong as other The Ordinary retinoid/retinol serums
More lightweight than Granactive Retinoid Emulsion 2%
Squalane base improves surface hydration
Excellent for beginners and may be suitable for sensitive skin
The Ordinary Granactive Retinoid 2% in Squalane:

The Ordinary Granactive Retinoid 2% in Squalane contains 2% Granactive Retinoid in a squalane base. This stable waterless formula contains 2% Granactive Retinoid, a retinoid complex that contains 0.2% HPR and 1.8% solvent.

This active aims to address the signs of aging without the irritation that typically comes with retinol and other retinoids.

This formula is extremely lightweight and does not irritate the skin. You should apply it after water-based serums and treatments but under heavier products.

If you have dry skin and are looking for a gentle starter retinoid that offers minimal irritation but provides the moisturizing benefits of squalane (see more below), Granactive Retinoid 2% in Squalane might be worth a try.

Want a The Ordinary skincare routine that is tailored to your unique skin type and concerns? Take my exclusive The Ordinary Skincare Quiz now!

The Ordinary Granactive Retinoid 2% in Squalane vs The Ordinary Granactive Retinoid 2% Emulsion

When comparing Granactive Retinoid 2% in Squalane with Granactive Retinoid 2% Emulsion, please note that Granactive Retinoid 2% in Squalane DOES NOT contain encapsulated retinol like the emulsion.

Thus, it will be slightly less potent/effective than Granactive Retinoid 2% Emulsion.

Related Post: The Ordinary Niacinamide Review

The Ordinary Granactive Retinoid 5% in Squalane

High Strength, Low Irritation

The Ordinary Granactive Retinoid 5% in Squalane
PROSCONS
Granactive Retinoid reduces irritation potential without sacrificing anti-aging benefitsStrong concentration may cause irritation if your skin tolerance has not adjusted
Strongest Granactive Retinoid The Ordinary offers
Squalane base improves surface hydration
The Ordinary Granactive Retinoid 5% in Squalane:

The final and most potent Granactive Retinoid in The Ordinary catalog of retinoids is The Ordinary Granactive Retinoid 5% in Squalane.

This retinoid contains Granactive Retinoid at 5%, which equates to 0.5% HPR and 4.5% solvent.

The serum comes in a squalane base that is very lightweight on the skin. It is hydrating and moisturizing, which is helpful even when using low irritation retinoids.

This retinoid is a nice step up from Granactive Retinoid 2% in Squalane if you’re looking for great results with minimal irritation. See this post for my experience with this retinoid serum.

Related Post: Best The Ordinary Products for Acne Scars, The Ordinary “Buffet” Review

The Ordinary Retinol Serums

The Ordinary Retinol Serums

All of The Ordinary retinol serums are in water-free squalane bases.

As we’ve already discussed, retinol offers extensive benefits for the skin regarding the signs of aging.

It helps to reduce the look of fine lines, wrinkles, photodamage, uneven texture, and hyperpigmentation. Plus, it’s been extensively studied, unlike Granactive Retinoids.

It is important to note that The Ordinary clearly states that retinol can cause irritation, and for that reason, newer technologies (like Granactive Retinoids) offer visible benefits without the irritation.

The Ordinary generally recommends using their Granactive Retinoid 2% or Granactive Retinoid 5% instead of the following retinol serums.

The Ordinary notes that water can affect the stability of retinol, and plant oils in retinol products may trigger lipid peroxidation, compromising retinol integrity.

These formulas do not contain water, silicones, plant oils, or alcohol.

Related Post: The Best The Ordinary Products for Wrinkles and Mature Skin

The Ordinary Retinol 0.2% in Squalane

Low Strength, Moderate Irritation

The Ordinary Retinol 0.2% in Squalane
PROSCONS
Great for beginnersNot as potent as other The Ordinary retinol/retinoid serums
Squalane improves surface hydrationMay cause irritation
The Ordinary Retinol 0.2% in Squalane:

The Ordinary Retinol 0.2% in Squalane is a water-free solution formulated with 0.2% pure retinol to reduce the look of fine lines, photodamage, and other signs of aging.

The Ordinary cautions that retinol can cause irritation, redness, and peeling on your face and around the sensitive skin of your eyes and mouth until your skin builds up a tolerance.

If you choose to use one of The Ordinary’s retinol over their Granactive Retinoids, they recommend that you start with this 0.2% retinol formula.

This The Ordinary retinol serum has the same light formula as The Ordinary Granactive Retinoids in squalane.

If you choose to go with The Ordinary retinol products, this is a great starter retinol at a relatively low retinol concentration of 0.2%. See my The Ordinary Retinol 0.2% in Squalane review here.

The Ordinary Retinol 0.5% in Squalane

Moderate Strength, High Irritation

The Ordinary Retinol 0.5% in Squalane
PROSCONS
Moderate strength for targeting visible signs of agingNot for beginners
Squalane improves skin surface hydrationMay cause irritation
The Ordinary Retinol 0.5% in Squalane:

The Ordinary Retinol 0.5% in Squalane is the middle-of-the-road concentration of retinol from The Ordinary in a squalane base.

Like the other retinol products from The Ordinary, this formula may cause redness, irritation, and peeling until your skin has built a tolerance to retinol usage.

If you want to use The Ordinary retinol products instead of The Ordinary Granactive Retinoid products, you might want to consider starting with Retinol 0.2%. if you are new to retinoids.

After your skin has built a tolerance, consider moving up to the 0.5% concentration. For more on this 0.5% concentration, see my review here.

The Ordinary Retinol 1% in Squalane

High Strength, Very High Irritation

The Ordinary Retinol 1% in Squalane
PROSCONS
The Ordinary’s strongest retinol serumHigh irritation potential
Great for hyperpigmentation and sun damageNot for beginners and those with sensitive skin
Squalane improves skin surface hydration
The Ordinary Retinol 1% in Squalane:

The Ordinary Retinol 1% in Squalane is the strongest retinol serum from The Ordinary. While it’s one of the strongest retinoids from The Ordinary, you may see the most irritation, redness, and peeling from this serum.

If your skin is adjusted to higher strengths of retinol, this may be a good option for you. The squalane base is lightweight and comfortable to wear.

Be sure to follow this The Ordinary retinol serum with a hydrating moisturizer, such as a cream with vitamins or hyaluronic acid, to minimize dryness that can occur with retinol usage.

The Ordinary Retinol Guide

The Benefits of Retinol and Retinoids

Retinoids (retinol is a type of retinoid) are a form of vitamin A and a favorite active ingredient for anti-aging skin care products.

Retinoids have been studied extensively, and the results are in: they work to reduce the signs of aging, including fine lines and wrinkles, thanks to their ability to stimulate collagen production and increase cell turnover.

Retinoids also help to reduce the look of hyperpigmentation, dark spots, uneven skin tone/texture, and dullness. Retinoids also offer antioxidant benefits for the skin.

Retinoids can help treat acne, making them ideal for oily and acne-prone skin types.

While strong retinoids are available via prescription, several retinoid varieties are available over the counter that produce excellent results, although they take longer to work than their prescription counterparts.

The Ordinary Retinol 0.5% in Squalane serum and The Ordinary Retinol 0.2% in Squalane Serum held by hand

A good way to compare the strength of retinoids is to review the number of steps needed to convert a retinoid into its active form that the skin can use. In order from strongest to weakest:

  • Retinoic acid is the strongest type of retinoid and the active form that our skin cells can interpret. Retinoic acid products such as tretinoin (Retin-A) are available only through prescriptions.
  • Retinaldehyde must be converted to retinoic acid before our skin can use it. This conversion dilutes the strength of the retinoid active.
  • Retinol needs to be converted to retinaldehyde and then retinoic acid before our skin can use it, so this retinoid is not as strong as retinaldehyde.
  • Retinol esters such as retinol palmitate require three conversions to be available in the skin.

Adapalene, a third-generation retinoid and approved to sell over the counter as Differin to treat acne, has also been shown to improve the signs of aging.

This study demonstrated that adapalene 0.1% gel is as effective as tretinoin 0.025% gel with less irritation.

NOTE: Since retinol and retinoids can make your skin sensitive to the sun, be sure to wear a broad-spectrum sunscreen of SPF 30 or higher when using retinol and other retinoids and for 7 days after.

Related Post: A Guide to Drugstore Retinol

Retinol vs Granactive Retinoids

Granative retinoids can provide similar results as retinol but without any or with minimal side effects.

As previously noted, it takes two conversions for retinol to become available to the skin. While it is not the most potent retinoid available, retinol is still quite effective.

Unfortunately, retinol may come with some side effects.

If you are just starting out with retinol, you may experience irritation, redness, dryness, and/or peeling until your skin becomes acclimated. Enter Granactive Retinoids.

Granactive Retinoids

The Ordinary Granactive Retinoid Serums

So what exactly are Granactive Retinoids?

Hydroxypinacolone retinoate (HPR), also known as Granactive Retinoid, binds to retinoid receptors of skin cells without needing to be converted to retinoic acid.

Granactive Retinoid vs Retinol

Granactive Retinoid is a retinoic acid ester and gentler on the skin than typical over-the-counter retinol or retinaldehyde products.

Estee Lauder did a study on HPR and found that HPR (Granactive Retinoid) had higher gene transcription levels than retinol, retinaldehyde, and retinyl palmitate when tested at the same concentrations, but not as high as tretinoin.

While testing has shown a reduction in fine lines and wrinkles without the irritation associated with typical retinol, most of the research that has been done on Granactive Retinoids comes from the manufacturer, Grant Industries.

Since independent research is limited on this newer retinoid, you can decide if this retinoid is worth your investment.

How to Interpret The Ordinary Granactive Retinoid Ingredient Lists

It is important to understand that you cannot directly compare active percentages of Granactive Retinoids to retinol. It’s not like comparing apples to apples since the active ingredients are different.

A 2% Granactive Retinoid complex from The Ordinary actually contains 10% active ingredient and 90% dimethyl isosorbide (a solvent to help the product work better).

So in actuality, this 2% Granactive Retinoid from The Ordinary is made up of 0.2% Hydroxypinacolone Retinoate (HPR) and 1.8% dimethyl isosorbide.

Related Post: The Ordinary Anti-Aging Skincare Review, The Ordinary Marine Hyaluronics Review

The Ordinary Retinol and Retinoids

The Ordinary offers a variety of retinoid and retinol concentrations at ridiculously low prices to target the signs of aging, including wrinkles, fine lines, dullness, and more.

If you want to try a retinoid from The Ordinary, your first decision will be whether you want to go with the tried and true retinol or go with the new, potentially less irritating Granactive Retinoid technology.

Whatever retinol product you choose from The Ordinary, you will be adding an effective, low-cost anti-aging serum to your skincare routine.

Just don’t forget the sunscreen!

If you have mature skin and want a skincare routine using The Ordinary retinoids, be sure to see my post on The Ordinary Skincare Routine for Over 50 skin.

For more usage details and sample retinol routines, please see my newest post on The Ordinary retinol and retinoids: How To Use The Ordinary Retinol.

Thanks for reading!

Hannah

Wednesday 25th of January 2023

Hi! Your guides are SO helpful. Thank you. I'm wondering if you recommend mixing a retinoid with any other Ordinary product before applying oil at night? Or, do you simply put the retinoid on the skin, layer oil on top and voila?

Sarah

Friday 3rd of February 2023

I'm so glad you find my guides helpful! Thanks so much for letting me know! You can apply a retinoid by itself without mixing it with another product. If you wanted to layer a retinoid with other The Ordinary products, the other product choice would depend on your skin type/skin concerns. Just try to avoid using more than 3 serums at the same time for optimal skin penetration.

Anton Kalpakchiev

Sunday 8th of January 2023

Thank you for the information! I had a hard time understanding the difference in strength between retinoids and retinols and this helped clear things up! You are doing a great service to the beauty community!

Sarah

Monday 9th of January 2023

Thank you!!!

Stacey

Monday 2nd of January 2023

Hello! All other reasons aside, like skin irritations, which product is more EFFECTIVE? Granactive 5% in squalane, or Retinol 1% in Squalane? Thank you

Sarah

Wednesday 25th of January 2023

I reached out to The Ordinary, and they confirmed that since retinoid and retinol are two different technologies, they can't be compared for effectiveness. The Ordinary noted that although retinol is well-studied, it can cause irritation, so they recommend newer technologies like Granactive Retinoid that mimic the visible effects of retinol without the irritation instead of retinol. I reach for Granactive Retinoid 5% in Squalane more often since it is much more gentle on my skin but still very effective.

Alex

Wednesday 9th of November 2022

Great article! Specifically, which one of these two is stronger? In the article it says "high strength" on both but is one stronger than the other?

Granactive Retinoid 5% in Squalane or the Retinol 1% in Squalane

Thanks!

Sarah

Thursday 17th of November 2022

Great question, thanks for asking! I reached out to The Ordinary, and they said they are unable to compare Granactive Retinoid vs retinol since they are two different technologies. Since Granactive Retinoid mimics the effects of retinol without causing the typical skin irritation that comes along with retinol, The Ordinary generally recommends Granactive Retinoid instead of retinol formulations.

Alison Myers

Sunday 30th of October 2022

Thank you. A very interesting, clear and informative article.

Sarah

Sunday 30th of October 2022

Thanks so much!